3 Reasons Why You Should Use Documentary Style Videos For Marketing

Actress Naomi Watts being interviewed by owner Ben Fama Jr. at the Sedona International Film Festival.

Actress Naomi Watts being interviewed by owner Ben Fama Jr. at the Sedona International Film Festival.

There is no doubt that a powerful video can help a cause or brand to really shine out from it's competition. While there are few who still believe that silly viral videos are the way to go (which can actually sometimes hurt your brand as much as help it), a great documentary style video will help your audience identify these three key areas in your marketing:

1. Knowledge

One of the most important things anyone can do before making a decision is to know who the person they are going to be involved with.  Think about it.  Even the friends and relationships in your life required you to build knowledge about them.  So if you think of your audience as people you are trying to build a relationship with, a documentary style video helps them do that.  Not only can you visually show them what your company is about,  it also brings a sense of knowledge that you are an expert in your field.

2. Trust

It's one thing to know of someone, but it is another to trust them.  People often are more likely to have a relationship if they have trust in them.  A documentary style video shows your expertise in the product and service you carry, and shows how knowledgable you are about it.  Once an audience can see visually what you are trying to communicate, they are more likely to respond to your message.  Think of it as a requirement to having a long lasting relationship with someone.

3. Brand Awareness

Probably one of the most important aspects of marketing.  How do you stand out from everyone else in your field?  While a great website and text are a start, the thing that is going to separate you from everyone else is your unique story.  What better way to showcase the personal side of your brand then with a great video?

With all the noise and content on the internet, sometimes it's the personal touch that gets people to respond. People have always enjoyed stories and we have learned from them through many years.  A documentary style video helps tell the story you are trying to create, and gets to the "Why" of what it is you do.


Fama Media Productions is a visual communication video production company out of SedonaArizona  We also provide video production to the Verde ValleyFlagstaffPhoenix, and Las Vegas.

Creative. Intelligent. Expressive. These are the words typically used to describe our video production services

We take pride in offering our clients the high-quality artistic video production they are looking for. It is one thing to take video, it is another to create art for our clients. Our SedonaFlagstaffPhoenix and Las Vegas clients are typically looking for artistic story-driven videos that help spread a message to their ideal audience for video marketing or website video. Contact Fama Media Productions today to start your story.