If you haven’t considered by now to add a video to your own website, it is highly recommended that you do. Consumers in today’s society do not like to wait to receive information and this is where a short, representative video comes in to portray the company’s message or present its brand in a matter of minutes or even seconds without forcing the prospective client to read large, laborious amounts of text.
A video is more personal, a way for the company to interact with the consumer at a more intimate level, paving the way to a fruitful relationship. Not only that, but a video also shows the fact that your business cares enough about its image in order to invest time, money and effort to make a video.
A branding video is simply engaging. Any type of communication can be used but when you consider, what is more, effective, you will eventually decide that the video format is the way to go. Consumer’s preference when it comes to a website has gradually shifted from information given through text, to audio and nowadays through video, thus shortening the time required to send a clear message to the viewer.
Through this method, you will engage the consumer for longer periods of time, getting out all the information you have to offer in an interactive way. In doing so, Google, for instance, through its systems, will detect that users are interested in your content and will place your website further up in the search engine lists. This is even more useful nowadays since Google purchased YouTube, and they integrated videos within their search engine, helping you to be spotted more often due to video content as well, not just text.
Video branding will increase the popularity of your brand as well as your company’s credibility. Face to face communication will always help to seem more trustworthy and to get your message across to someone. Not being able to reach someone face to face, nowadays, is not a problem. A video incorporated on your website will replace the need for that and will reach to a far wider audience all over the world.
Marketing online is the way of the future and the best way to market is through short informative videos, properly conveying a message regarding your company and your product. The video will be available at all times, thus attracting potential clients from all over the globe 24 hours a day, 7 days a week, 365 days a year without further investment.
There is no doubt that a website rich in informative videos attracts a wider range of consumers than the sites heavily focusing on high volumes of text that the majority will skip.