There is absolutely no point in making a video that no one really engages with it. That is why you need to ensure that you are doing your best to engage your audience, and make your videos exciting for people to react to. Videos can sometimes be the hardest to engage your audience, if not done properly. We have put together the three essential things that can make your videos more engaging to your audience – follow these, and you will have a great formula for success:
1. Know your audience.
Marketing your video to a particular target audience is key, and your video should reflect that. The tone, the lighting, the content, the narrative – everything in your videos should be formulated to appeal to your target audience. That means that you need to start with research.
2. Be clear and concise.
No one likes videos that waffle around a topic, and never actually explain what they are trying to say. Documentary style videos can often fall down here, so ensure that someone who has no background experience in what you are filming can understand you.
3. Leave them wanting more.
This really is the unwritten secret when it comes to marketing a video to an audience – leave them wanting more! If they are totally satisfied with everything in the video, they have absolutely no reason to go out and watch more of your other videos!
Time and time again, these three points have surfaced as the key areas that can let videos down, and we want to encourage you to explore them thoroughly before you make your next video. Following just one of these can make a huge difference. Enacting these changes within your marketing and filming techniques will very quickly revolutionize the way your videos engage with your audience.
Fama Media Productions is a visual communication video production company out of Sedona, Arizona We also provide video production to the Verde Valley, Flagstaff, Phoenix, and Las Vegas.
Creative. Intelligent. Expressive. These are the words typically used to describe our video production services.
We take pride in offering our clients the high-quality artistic video production they are looking for. It is one thing to take video, it is another to create art for our clients. Our Sedona, Flagstaff, Phoenix and Las Vegas clients are typically looking for artistic story-driven videos that help spread a message to their ideal audience for video marketing or website video. Contact Fama Media Productions today to start your story.